Our purpose is to help people, businesses and society prosper in good times and be resilient in bad times.


We deliver on our promise through teamwork, respect, integrity and a genuine desire to make life better for our customers, employees and communities. As Canada's largest provider of P&C insurance, it is our responsibility to pave the way forward. With purpose-driven innovation and an inspired culture driving positive change, we are all committed to make a difference. And we will always support each other in achieving our ambitions to grow, connect and live a life with purpose.

Success means more than results. It's about being true to our values that shape who we are and how we operate.

These are the values that guide us:​




Integrity Be honest, open and fair

Set high standards​

Stand up for what is right
Respect Be kind

See diversity as a strength

Be inclusive and collaborate
Customer-Driven Listen to our customers

Make it easy, find solutions

Deliver second-to-none experiences
Excellence Act with discipline and drive to outperform

Embrace change, improve every day 
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Celebrate success, yet remain humble
Generosity Help others

Protect the environment

Make our communities more resilient

#YouMakeaDifference